Abstract
This project title the Significance of product Quality on the Demand Industrial Product was carried out with Setraco Nigeria Plc as a Case Study. This study was expected to show the importance of product quality on demand, hence the objective of this research among other things was to examine and establish whether product quality is help to provide the desire consumer satisfaction of the other to accomplish this literatures on the research area were thoroughly examined to enhance the researchers understanding of the subject matter the methods used in research surely techniques were questionnaires and personal interview were extensively used in collecting relevant information which were analyzed and interpreted after the analyzed of the relevance data or information important findings were deducted these are that the idea of product quality has been a part of the demand for industrial product since the industrial age that the importance of product quality cannot be overemphasized that product failure results from inadequate planning and development that product quality is not easy task through these find conclusion were reached and this eventually culminated in recommendation that the companies in relation to their financial strength in order to satisfy the customers and at the same fine enhance their ability to increase their sales volume and profit long term.
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